Meaning Over Madness: Choosing a Calmer Black Friday
I have been quiet on the journal for a little while and coming back now feels like the first deep breath after a very long week. Running a small business has a rhythm of its own. There are moments filled with ideas and energy, and others where life asks you to slow down, reset and look inward. That pause was needed, and I am returning with a different kind of clarity.
This time of year often arrives with a sense of rush. Everywhere you look there are countdowns, pressure to grab deals and a feeling that you must keep up or miss out. I have felt that pressure too, both as a shopper and as a business owner. It can pull you into a frantic headspace that has nothing to do with joy, intention or the meaning behind gifting.
So this year I wanted to approach things differently. Before planning anything, I asked myself what Black Friday could feel like if I removed the noise and focused on what matters to me and to the people who choose Rizai’s. What if this season was less about urgency and more about comfort. Less about buying for the sake of it and more about choosing moments that genuinely support wellbeing.
That question shifted everything for me. It reminded me why I started creating these products in the first place. Candles, rituals, little pockets of stillness. Things that help you reconnect with yourself in the middle of a busy life. Things that feel like care, not clutter.
This journal entry is my way of marking that intention. A reminder to myself and anyone reading that gifting can be thoughtful, calm and grounded. It does not have to be pressure filled. It does not have to mirror the frenzy we see online. It can be slow, considered and rooted in meaning.
As we move through this season, I hope you choose gifts or moments that feel right for you. Moments that bring a sense of peace or comfort. Moments that remind us all to pause and breathe. Whether you buy from me or from another small business, your choices really do make a difference.
Thank you for being here, for reading, for supporting Rizai’s and for choosing intentional moments in a world that often pulls us in the opposite direction. It feels good to be back.
Black Friday Offer
Black Friday at Rizai’s is here... A calm and thoughtful offer to help you gift with intention this season.
- Buy one candle, get the second half price
- Buy any Ritual Box and receive a free self care item
- Free delivery on orders over 40
No countdowns. No noise. Just gifts chosen with care and moments that feel good.
✨ Ritual Tip ✨
Take a moment this week to check in with yourself before the day begins. Light your candle, sit for one minute and ask yourself what pace you actually want to move at. It is a gentle way to stay grounded when everything around you starts to speed up.
By Dee